Marketing Promotions Copywriter - Part Time
Community College of Baltimore County
Catonsville, MD
Full-time
Advertising / Marketing / Public Relations
Posted on April 24, 2024
The marketing promotions copywriter will be integral to the marketing and communications team by developing relevant and engaging copy for print collateral, web/digital, social media, email and advertising in a style and tone that conveys college-wide branding with a focus on recruitment, enrollment and retention. Bachelor's degree in Marketing, Communications, Journalism, English or a related field and three (3) years' experience in marketing promotional copywriting, content creation and editing. Knowledge of AP style preferred and understanding of marketing strategy preferred. Candidates selected for interviews will be required to submit writing samples.
- Develop and maintain processes, tools, and strategies for the development and execution of marketing promotional copywriting projects.
- Ensure and adhere to a task-and deadline-driven workflow by completing the appropriate scope and sequence of work within the timeline required at each phase.
- Problem solves to create high-quality, compelling promotional copy across multiple platforms maintaining AP and college standard guidelines.
- Ensure all marketing promotional copy is consistent in terms of style, quality and tone of voice
- Coordinate marketing promotional copywriting needs with the enrollment marketing, communications, creative services and web/digital strategy teams to produce original and adapted copy that is clear, compelling and credible.
- Assist upper management in developing policies and procedures; monitors compliance with policies and procedures.
- Maintains department records and files, as required.
- Conduct and attend meetings, as required.
- Prepare, analyze and provide reports on miscellaneous subjects, as requested.
- Write compelling marketing promotional copy for collateral, advertising, web/digital, email, social media and other mediums as needed based on college brand messages, communication goals and audience research.
- Proofread and edit promotional marketing communications to ensure proper grammar, spelling and punctuation as well as adherence to College style guide.
- Develop creative and effective marketing messages to reach targeted markets.
- Collaborate with Communications, Creative Services and Digital Marketing/Web Team to integrate promotional copy for priority programs and initiatives.
