Communications and Marketing Manager

HealthPoint   Bryan, TX   Full-time     Advertising / Marketing / Public Relations
Posted on July 4, 2021

Communications and Marketing Manager

HealthPoint Administration

Beginning Salary: Based on Experience

Travel Required: Approximately 20%

Duties: The Communications & Marketing Manager oversees the day-to-day operations of the new HealthPoint Marketing and Community Outreach department.

Responsibilities:

Evaluates and develops marketing strategies and plans.
Manages and coordinates with key individuals involved in all marketing and community outreach efforts.
Communicates the marketing plan to team and researches the demands for services.
Develops marketing and communications strategy using data-driven, organizational best practices.
Deploys website and social media; internal communications; public relations; and engages in community events.
Conducts frequent competitor research and develop strategies to maximize profits while balancing customer satisfaction.
Identifies potential customers.
Understands and develops marketing budgets, return-on-investment, and profit-loss projections.
Creates marketing materials and assists in managing the company website.
Build brand awareness and positioning through the development of marketing material.
Coordinates and manages marketing and communication projects from start to finish.
Organizes and participates in company events.


Education, Qualifications, & Work Experience:

Required: Bachelor's Degree in public health, marketing, communications, or a related field. Or equivalent combination of education and experience. Must have experience in marketing/communications and outreach; digital marketing forms such as social media marketing and content marketing; strong computer competence (i.e. MS WORD, EXCEL, Adobe, etc; strong written and verbal skills; and proven marketing campaign experience.

Preferred: Bilingual in English and Spanish; Healthcare experience; 5+ years in marketing and communications; 3+ years leading and managing a marketing/community outreach department; or at least 1 year in healthcare marketing/communications and outreach.

Certifications/Licenses:

Required: Must have Valid Texas Driver's License and good driving record.

Please Note: HealthPoint is committed to the safety and well-being of all patients and employees and follows healthcare regulations including but not limited to flu vaccination, Personal Protective Equipment, etc.


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