Marketing & Communications Coordinator

If you love the Adirondacks and enjoy spreading the word about this amazing place, we'd love to have you join our team! Adirondack Experience, The Museum on Blue Mountain Lake (ADKX) is looking for a creative, highly motivated person, with strong organizational skills and great attention to detail, to become the Marketing & Communications Coordinator in our Marketing Department. You'll work closely with the Director of Marketing & Communications, by assisting in the planning, design, and implementation of ADKX's print and digital marketing tools; contributing to the creation and execution of our targeted marketing strategies; and supporting our diverse public relations outreach efforts. As the Marketing & Communications Coordinator, you'll participate in and represent the Department at museum meetings and special events, and be an ambassador of our brand out in the world. You'll also connect with the general public to help with visitor information inquiries; manage outside suppliers and vendors as needed; and support the museum's mission through your creativity and passion for the Adirondacks, its history, art, culture, and environment. The salary range for the position is $39,000-$45,000 accompanied by an excellent benefits package.

An ideal person will be:

• Someone who is able to contribute to all phases of a project and thrives in working on a small, tight-knit team.
• Someone who is looking to ramp up their career in Design and Marketing.
• A creative thinker who possesses a wide range of skills and qualifications including, graphic design, copywriting, digital & social media expertise.
• Highly organized, good initiative, takes ownership, good project management skills.
• Not afraid to take on some administrative duties.

Marketing Responsibilities

• Assist Director with planning and implementation of the ADKX marketing plan and initiatives in accordance with our mission
• Evaluate, fine-tune, and evolve marketing plan and communications efforts on an ongoing basis
• Manage outside suppliers and vendors as needed
• Initiate and support public relations outreach efforts (i.e. create press releases, cultivate media relationships, provide on-site event media support, respond to departmental media inquiries and photo requests, etc.)
• Develop and execute marketing strategies to promote ADKX programs and events, especially through social media but also through our website, Mailchimp, and email marketing
• Manage and coordinate creation and update of web content
• Primary photographer for campus events
• Maintain organized photo/video archive
• Provide administrative support to Director as needed including ppt presentations, record keeping, mailings, data tracking and analysis
• Email/Marketing campaign

Designer & Social Media Responsibilities

• Ideate, develop and execute print and digital creative to promote & raise awareness of ADKX offering and brand promise
• Partner with Director on day-to-day creative updates and changes
• Participate in new idea sessions and the possible development and execution of those ideas
• Collaborate with multiple departments to push the brand in new and exciting ways
• Source, create, and/or curate content for digital media assets, including event-specific collateral
• Cultivate original social media content and manage social media channels
• Creator of ad hoc internal collateral

• 4 years minimum of professional experience in Graphic Design and/or Marketing
• Portfolio demonstrating versatility in design modes and styles including digital and print
• Proficiency in Adobe Creative Suite and PPT
• Understanding marketing techniques in multiple mediums: print, online, social media, events, etc.
• Knowledge of, passion for, and adeptness with social media platforms and comfort learning new applications, software, and technology
• Excellent written and communication skills ( to create compelling content for posts and marketing materials)
• Ability to work well in a fast-paced, deadline driven environment with little supervision
• Organization, initiative, work ethic, problem solving, team work
• Proficient in MS Word/Excel/PowerPoint
• Working knowledge (or more) of WordPress platform and CMS
• Superior organization skills; exacting attention to detail and accuracy
• Experience with Google analytics and social analytics